Mitsubishi announces pricing for new Zero-Emission Electric Car

Published on June 8, 2011 in New Models by The Car Guide

Mitsubishi i-MiEV will arrive in Canadian Mitsubishi dealerships in 2011

Mitsubishi Motor Sales of Canada Inc. (MMSCAN) today announced competitive pricing for their all new zero-emission electric car, the 2012 Mitsubishi i-MiEV (Mitsubishi Innovative Electric Vehicle), during a special presentation with partners Hydro-Quebec and the City of Boucherville.

The Mitsubishi i-MiEV is a five-door, 4-passenger, subcompact hatchback that has been designed and packaged to be efficient, ecological and fun to drive.  It will be the most affordable, mass-produced, all-electric vehicle in the Canadian marketplace, and with a targeted range of 135 kilometers, and a top speed of 130 km/h, i-MiEV will make an excellent commuter vehicle for many Canadians living in urban areas.

The fully equipped i-MiEV will be available in two trim levels.  The standard i-MiEV will have a Manufacturer's Suggested Retail Price (MSRP) of  $32,998.00 and the top of the line i-MiEV with the Premium Package will have a Manufacturer's Suggested Retail Price (MSRP) of $35,998.00.

The provinces of Ontario and Quebec have already announced subsidies towards the purchase of electric vehicles (a credit of $8,230.00 in Ontario and $7,769.00 in Quebec). Therefore, the net MSRP of the i-MiEV in these two provinces will be $24,768.00 in Ontario and $25,229.00 in Quebec.  Furthermore, Quebec will also offer a 50 percent subsidy on the purchase and installation of a home charger, up to a maximum of $1,000.

All of these MSRP prices are exclusive of taxes, freight and PDI.

"These are prices that we believe will make the i-MiEV affordable for many environmentally conscious Canadians," said Tomoki Yanagawa, Vice President, Sales, Marketing and Corporate Planning for Mitsubishi Motor Sales of Canada.

The announcement was made as Mitsubishi celebrated the next phase in its commitment to the company's test fleet partnership with Hydro-Quebec and the City of Boucherville. The commitment was to bring up to 50 i-MiEV electric cars to the streets of Boucherville to undergo real-world personal testing. To date, there are 20 vehicles in the test program, being driven on the streets throughout Quebec.

"We are gaining valuable information about batteries and charging systems," said Yanagawa, "and we have a better idea of how well the i-MiEV will integrate with the electric grid.  All of this information is so valuable as we move closer to the official launch of the i-MiEV into the Canadian market later this year."

The Mitsubishi i-MiEV represents the height of Mitsubishi Motors' green technologies, and this Quebec test program is the largest of its kind in North America. The i-MiEV will be will be available to Canadians at Mitsubishi dealerships, later this year.

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