Encore Crossover to Join Growing Buick Brand

Buick today confirmed the introduction of the 2013 Encore, an all-new, versatile five-passenger crossover set to debut at the 2012 North American International Auto Show in Detroit.

Encore joins a rapidly expanding family of Buick vehicles that has recently seen the additions of the Verano compact luxury sedan, the Regal GS sport sedan, and fuel-efficient eAssist “light electrification” technology on both LaCrosse and Regal.

Encore will offer contemporary styling, signature QuietTuning technology, and a host of features and amenities customers expect from Buicks today. More details will be made available when Encore is revealed on Jan. 10.

This week, a new Encore tab on www.facebook.com/buick will feature a covered photograph of the vehicle. Each week leading up to the reveal, Buick will uncover a section of the photo. The final image will be revealed the same morning Encore takes the stage at the Cobo Center in Detroit.

Buick is a modern luxury brand offering vehicles with sculpted designs, luxurious interiors with thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models, including the Enclave crossover, LaCrosse sedan, Regal sport sedan, Buick Verano sedan and the all-new 2013 Encore crossover.

Fans can follow photo reveal each week on facebook.com/buick