Toyota Avalon Hybrid Sold Over Home Shopping Network
Have you ever been up late at night flipping channels on your television and thought, 'if only I could pick up the phone right now and buy a car?' Toyota seems to think that the answer to that question might be yes, which explains the brand's recent foray into direct sales over the Home Shopping Network cable channel.
HSN has become the latest outlet for the Japanese automaker's wares, with Toyota specifically targeting hybrid buyers this past weekend with a special program that introduced viewers to the 2013 Toyota Avalon Hybrid. The first gasoline/electric edition of Toyota's flagship full-size sedan was joined during the broadcast by other members of the Toyota hybrid family.
Obviously, would-be buyers weren't able to just call in with their credit card numbers and have a new Toyota Avalon Hybrid delivered to their home. What they could do during the course of the program was register either over the phone or online to receive a $1000 bonus in the form of a gas card of Home Shopping Network 'kash' should they purchase any hybrid from Toyota in the next three months. So far, the promotional initiative seems to be restricted to the United States, but if it proves successful then Canadian car buyers could find themselves with an additional reason to watch cable T.V.
Check out the full press release from Toyota below.
Toyota Brings Hybrids to the Living Room as First Auto-Maker on HSN
TORRANCE, Calif., Oct. 8, 2012 /PRNewswire/ -- Toyota introduced its all-new Avalon Hybrid and its hybrid vehicle lineup into millions of living rooms across America on Sunday, October 7, with a "Discover Toyota" showcase that aired on HSN at 12 noon, 4 p.m. and 9 p.m. EDT.
Toyota is the first auto manufacturer to appear on HSN in the more than 30 years since it was founded.
Auto experts Micah Muzio of KBB.com and Tara Weingarten of Vroomgirls.com joined HSN's well-known hosts Marlo Smith and Brett Chuckerman to give HSN viewers an inside look at Toyota's hybrid vehicles, including the Prius Family, Camry Hybrid, Highlander Hybrid - and the all-new Toyota Avalon Hybrid.
Both the all-new Avalon and Avalon Hybrid were designed, engineered and manufactured in America.
Toyota extended an exclusive offer to HSN's audience to register, either by calling HSN or visiting a Toyota/HSN custom site to receive a $1,000 gas card or HSN Kash upon purchasing a Toyota hybrid in the next 90 days. The site, which can be accessed at http://www.hsn.com/Toyota_at-5548_xa.aspx?cm_re=TVElement-_-Toyota-_-shopNow, will remain live through November 5.
To enhance viewers' experience, the corresponding Toyota/HSN site featured a variety of Toyota activities, including videos, a quiz and a Toyota-themed game. Fans earned points for playing to win prizes and enter a sweepstakes for a chance to win the all-new Avalon Hybrid.
After introducing the Prius in 2000, Toyota expanded its hybrid lineup to incorporate hybrid versions of popular Toyota models. Toyota has now sold nearly 75 percent of all hybrids in America.