Suzuki to discontinue new automobile sales in Canada
Suzuki Canada Inc. (“SCI”) is announcing today that it will realign its business operations to focus on the long-term growth of its Motorcycle, ATV & Marine Division in Canada and will begin the process of transitioning out of the automobile business in
Canada. Earlier this year Suzuki Motor Corporation of Japan (“SMC”) confirmed the production and supply of 2014 model year automobiles to SCI, and this decision will remain in effect. Today’s announcement follows SMC’s recent decision that, after its 2014 model year, it will discontinue production of new automobiles for Canada.
Last November 5, 2012, American Suzuki Motor Corporation (“ASMC”) announced its decision to focus its operations on the long-term growth of its Motorcycle, ATV & Marine Divisions and discontinue new automobile sales in the continental U.S. Since then, SMC and SCI have been monitoring market conditions carefully and, after reviewing the long-term viability of automotive production for Canada, SMC concluded that it was no longer feasible for it to produce automobiles for
distribution and sale in the Canadian market.
- Also: Suzuki Looks for New Buyers With the iV-4 Concept
- Also: Suzuki Misano Unveiled as Stunning Roofless EV Roadster
SCI remains firmly committed to its Motorcycle, ATV & Marine Division which is competitively positioned in Canada and will become the focus of SCI’s operations once the realignment is complete. SCI remains very proud of its high quality motorcycle, ATV and marine products and will continue to bring to the Canadian market more of the excellent products that its customers have come to know and expect.
An Orderly Transition Process to Best Serve Customers and Stakeholders
SCI has a long history of standing by its products, which it will carry on through and after its realignment process. All of SCI’s warranties will be honoured and SCI automobile parts and service will continue to be provided to customers without interruption through SCI’s warranty and service dealer network.
SCI will be working with its current automotive dealers to effect a smooth transition from new automobile sales to exclusively warranty and service operations. To best ensure an orderly transition, SCI will provide all of its automotive dealers with at least 12 months within which to make the transition. SCI will continue to import and distribute new automobiles during this transitional period to meet the continued demand of its dealers and customers. SCI is not entering into court-supervised restructuring in Canada.