Nissan Dramatically Slashes Prices To Win At Internet Searches

How important is the Internet to car sales?  Just take a look at Nissan, which is cutting the MSRP of seven of its vehicles in order to score more points in the all-important online search results game.  According to an article published by the Automotive News, the decision to slash prices by as much as $4,400 was driven by the need to come out on top when buyers use vehicle purchasing sites to narrow their car shopping results.

It's simple, really: most buyers choose a price ceiling when filtering the vehicles shown to them on a particular website.  By strategically pricing specific models, Nissan will be able to make sure that its vehicles show up in the lists of categories where it feels it must compete.

The most aggressive cut - the $4,400 listed in the opening paragraph - applies to the full-size Nissan Armada SUV, with other models like the Altima, the Juke, the Maxima, the Murano, the Rogue, and the Sentra seeing cuts of between $580 and $3,030.  The price changes aren't across the board, as they are intended to affect only specific trim levels in order to make them more appealing in their respective categories.

Nissan has not yet commented on whether the same policy will apply to Canadian pricing.