Jaguar to Test Entry Level Luxury Market by 2015
Jaguar has confirmed that it will enter the vaunted entry-level luxury market in 2015 with several new models. Among them will be a compact sedan, a wagon and a crossover. The goal is to emulate success that the company has had with its lower cost Land Rover models.
In 2009, Indian-based Tata Motors bought Jaguar Land Rover from Ford for $2.3 billion and is keen to bring the brand more mainstream. The current entry level luxury market is dominated by vehicles such as the BMW 3-Series and Mercedes C-Class among many other models so it won’t be an easy road.
The new models will likely be all aluminum and will be produced at the existing Land Rover facility in Solihull, Engalnd which is being renovated. Jaguar Land Rover is investing a whopping 2.75 billion pounds per year for the next four years on their new products & plants.
In the first half of 2013 Jaguar Land Rover sales rose 14 percent to 210,190 vehicles.