Lexus Canada unveils Canada’s first automotive website based on “responsive design”
Lexus Canada has launched a new website that it says delivers the ultimate luxury experience with vehicle configuration and pricing accessible from any device, including smartphones. The innovative firsts for an automotive brand in Canada include:
• “Responsive design,” which means content is delivered to the visotrs based on the device being used. As a result, people using their smartphones or tablets will have an equally appealing visual experience as those viewing the website from their laptop or desktop computer.
• The only full mobile "Configure & Price" allowing Guests to select Lexus Financial Services finance rates, or enter their own.
• One of the first luxury automakers to offer Chinese content on its website.
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“The cornerstone of the Lexus brand is exceptional design and engineering, which applies most importantly to our outstanding lineup of luxury vehicles while also extending to everything associated with our brand,” said Cyril Dimitris, Director of Lexus Canada. “Our website represents an important touchpoint for our Guests so we take great pride in having lexus.ca deliver a seamless, engaging and intuitive experience from discovery through to purchase.”
Source: Toyota Canada