DS Divine: Half-Car, Half-Fashion Accessory

The French brand Citroen hasn’t been sold here for quite a while, but it is still going strong in Europe, and more specifically in France. However, the small manufacturer has been trying to get into the small luxury car segment for quite a while. To do so, they took their brand’s most recognised name (the 1955 Citroen DS was the most popular car they ever produced) and used it to create a more upper-market sub-brand (think Nissan/Infiniti, Toyota/Lexus, Honda/Acura…).

While these cars sell well, the majority of negative commenters say the same thing: they look just like regular Citroens with different badges. To help differentiate their DS brand, the stylists unveiled the DS Divine, which gives us an insight into where the brand is headed, styling-wise.

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And it is quite different. The concept boasts aggressive lines, a roof that is supposed to represent the scales on a reptile, a mix of matte and metallic paints and a grille made of diamond-shaped chrome pieces. The rear window is not actually made of glass; it is a single piece of aluminium. There is a camera that sends images of what is happening behind the car to a screen on the dash.

But the real treat is the interior: from the rectangular steering wheel  to the holographic display to the centre console shaped like a backbone to the thousands of Swarovski crystals embedded in the door panels, it’s easy to see the French sense of Haute Couture in this car!

The DS Divine is obviously not intended as a production model, but if even a tiny part of its design trickles down to the brand’s current lineup, the DS name would definitely gain in appreciation.