Shell Lives In The Past: 39 Cents For A Litre Of Fuel
Do you remember the Eighties? The water was blue, skies were clear and gas was cheap (cheaper than it is now, at any rate).
To celebrate 3 decades refining oil in Alberta, Shell decided to relive the glory days by selling their bronze-grade fuel at $0.399 cents a litre, just like it was when they opened their first refinery.
Of course, this deal won't last: it was only for one hour during October 8, and it was only available at a few select fuel stations.
Still, it was a very clever marketing ploy, and a quick look at the brand's Twitter account shows a lot of customers were waiting at the pumps to relive this bygone era (and to save some money!)