GM Consider's Future; 2 Weeks to Prove Viability

Published on February 2, 2009 in News by Dan Fritter

With just two weeks left before the arrival of their US government-mandated deadline, GM has obviously begun to set about the business of proving the long-term viability of their business. And not surprisingly, that means trimming a lot of fat.

With the announcement that they’ve already stopped production of the H2, it comes as little surprise that Hummer find its neck upon the chopping block. Likewise, Saturn has failed to measure up to GM’s hopes for their upstart brand, and many critics feel this may result in either the sale or death of the brand. But the fate of one of GM’s more historic brands is proving to be a sticking point.

Because with some value in its name, Saab gives GM a pair of options; either extricating the luxury European brand from the remainder of GM’s lineup and moving production back to Sweden, or killing it off entirely. In either case, GM has acknowledged that Saab is not a “US strategy.” However, with such a short span of time before the US government decides whether or not to ask for their $13.4 billion US back, which would push GM into bankruptcy, there’s undoubtedly some long nights ahead for GM’s executives.

Share on FacebookShare on TwitterShare by emailShare on redditShare on Pinterest
Share

ℹ️ By continuing to use this site, you are agreeing to the use of cookies as described in our Privacy Policy. ×