Ford Abandons The Japanese Market

Published on January 26, 2016 in News by Frédérick Boucher-Gaulin

According to Reuters, it's the end for Ford Indonesia and Ford Japan. In a letter adressed to the Asia Pacific division's employees, the Dearborn manufacturer announced that it would stop its activities in both countries.

The reason is simple: it seems like there was no way to make these businesses profitable.

In 1974, Ford entered the Japanese market for the first time: throughout the years, the brand slowly gained traction, culminating into 52 dealers and 292 employees in the country. Last year, 5,000 Ford were sold there, which was about 1.5% of all imported cars in Japan. However, this wasn't good enough.

This means that all dealerships will be closed, including Lincoln, but we also know that certain regional development teams in Japan will be shut down as well.

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