Honda ad campaign turns classic models into nesting dolls

Honda hopes a pair of creative commercials will help sell its all-new HR-V subcompact crossover to the masses, including one that relies on a trip down memory lane.

In a TV spot dubbed "Great Thinking Inside," cameo appearances by throwback Honda models, including the CRX, del Sol and Accord wagon, help illustrate the evolutionary process that leads to vehicles like the HR-V, which blazes a brand new trail for the automaker.

Set like nesting-dolls, the Honda models appear in a somewhat chronological order, culminating in the HR-V.