Jaguar or Land Rover Plant to get Shuttered

Published on September 26, 2009 in News by Dan Fritter

Since its acquisition of two of England’s most historic marques, Indian automaker Tata has done a fantastic job. Making slight changes to the entire Land Rover lineup and revising Jaguar’s offerings as well, they’ve brought each respective brand further towards their goal of profitability.

However, no amount of updates and revisions can help during a worldwide recession. And unsurprisingly, these new and better Jags and Rovers haven’t exactly been flying off the showroom floors. And that means Tata has no choice but to cut costs. So, they’ve announced the intended closure of either Jaguar or Land Rover’s facility. Both were recently updated for each brand’s new models, so which plant gets the axe will probably be that producing the less popular products. While this may be interpreted as a bad sign, Jaguar Land Rover CEO David Smith says otherwise, citing a commitment to “decisive action” in order to save both brands from Pontiac’s fate. Hopefully this action will be decisive enough to do just that.

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