Buick Names New Mid-Size Sedan

In their infinite wisdom (cue sarcasm), General Motors decided to kill of Pontiac, and dump the newfound capital into Buick; a dying brand best known for their land barges and nearly dead clientele.

Having found a huge market in China, the once-great brand needs some serious reinvention in North America. While the seven-passenger Enclave debuted to rave reviews, it simply hasn’t been able to achieve the popularity it needs to with the younger market that has no need for such a vast vehicle. Which brings us to this: the currently Chinese market mid-size Buick sedan. Based on the Opel Insignia, the car has been incredibly popular in China, and will be exported to North America shortly under a new name. And that name will apparently be Regal. Having taken a six-year hiatus, the Regal nameplate last appeared on a behemoth of a sedan known for being almost as good as a Cadillac. And one can’t help but wonder why GM would once again choose to resurrect such a reputation, to say nothing of aligning that reputation with what definitely appears to be the most youthful and attractive Buick in recent memory.