Dodge Breaks All the Customization Rules With New Jailbreak Option
Dodge customers love to modify their cars. Roughly half of them do, according to CEO Tim Kuniskis. Hot on the heels of new packages for the Charger and Challenger, Dodge is unlocking unrestricted customization options for those who select one of the brand’s SRT Hellcat Redeye Widebody models.
The Jailbreak treatment makes it possible to order any colour combination while adding new factory-custom options to create your dream muscle car.
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This is part of Dodge’s new "Never Lift" two-year business plan, which calls for a minimum of one product- or automotive-enthusiast-related announcement every three months.
“For those looking for a unique appearance, we are going to let customers run free through the styling archives," says Kuniskis.
"We're taking most of the parts and pieces we've used over the years, adding a few new ones and letting customers build their own ‘One of One.’ So, if you’re dreaming about owning a Stinger Yellow Challenger with Brass Monkey wheels, Hammerhead Grey seats, blue Brembos and red badges; I'm not sure we should, but we'll build it for you.”
The Jailbreak model for the Dodge Challenger SRT Hellcat Redeye Widebody lets option combinations run wild in more than 20 categories, including seven options for seats, stripes and wheels; six brake calliper colours; five exterior badging finishes; four choices each of steering wheels, seat belt colours and floor mats; and much more.
Next, you have new Jailbreak-exclusive content options including Hammerhead Grey Laguna leather seats, leather steering wheel and Alcantara steering wheel options with white SRT logo, Copper Weave carbon fibre bezel finish, decklid stripe and Widebody side stripes, chrome fuel door finish, blue and yellow brake calipers, and 20x11-inch Warp Speed Satin Carbon and lightweight Low Gloss Granite wheels.
The two examples you see on the pictures are order combinations created by the Dodge Product Design Office—an Old School Challenger Jailbreak painted in F8 Green and a Brass Funky Charger Jailbreak in Hellraisin. Additional recommended order combinations include Red Dawn, The Classic, Yin Yang and more.
By the way, every Jailbreak model also includes a unique Jailbreak badge on the instrument panel along with a boost to 807 horsepower—exactly like the Challenger Super Stock—thanks to revised powertrain calibration.
The 2022 Dodge Charger and Challenger SRT Hellcat Redeye Widebody Jailbreak option package will be available for customer orders through dealerships later this year. Expect to pay $1,295 over a standard SRT Hellcat Redeye Widebody. Too bad you can’t do the same with other Charger and Challenger models.