Guess Where Hyundai Plans to Launch a $25K Small Electric Car

Published on July 20, 2022 in Electric by Guillaume Rivard

Despite some pretty generous incentives from governments, the high cost of electric vehicles remains a major hurdle for most consumers around the world. It’s good to see that a few automakers are working hard to develop more affordable models.

You can now count Hyundai among them. The Korean manufacturer has indeed announced that it plans to launch a new small electric car for $20,000 euros or less, which means just over $26,000 CAD at the current exchange rate.

There is great news, for sure. However, don’t get your hopes up: Hyundai is targeting the European market with no signs of a comparable offering on this side of the Atlantic in the short or medium term.

Photo: Hyundai

The goal is to replace the Hyundai i10, a popular little hatchback (also sold in India and a few more countries), by introducing a fully electric car that would help the company meet Europe’s increasingly stringent emissions regulations and maintain a proper market share in the small-car segment. It will be a direct answer to the Honda e, among others.

In North America, as you know, regulations are much looser and pocket-sized vehicles have become marginal sellers. Do we need to remind you that Hyundai has killed the Accent, Elantra GT, IONIQ (which offered an EV variant) and Veloster?

Photo: Hyundai

If you want a gas-free Hyundai, you must turn to either the Kona Electric or the IONIQ 5, each of which carries a base MSRP just under $45,000. Delivery times for the latter continue to be ridiculous long, unfortunately, and that will likely be the case with the new IONIQ 6 sedan promising even better range.

In fact, with this model and the IONIQ 7 three-row SUV coming right after, Hyundai clearly prefers to sell us larger and more expensive electric vehicles than catering to those who simply want cheap, zero-emission transportation.

Watch: 2022 Hyundai IONIQ 5 Hits the Road

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