Porsche Experience Centre Toronto Kicks Off Construction in Pickering

As the tenth in the world and third of its kind in North America after Atlanta and Los Angeles, the construction future Porsche Experience Centre Toronto was officially started in front of a group of more than 100 attendees including city and province officials. A Porsche Taycan Cross Turismo drifted on the ground as a symbolic first shovel, and as a sign of exciting things to come on the future PEC Toronto site.

Situated on a 20-acre site at the “Durham Live” development in Pickering, Ontario, next the Pickering Casino Resort, the PEC will essentially be a Porsche-branded park where visitors will be able to tackle various driving modules all year long at the wheel of Porsche vehicles. It will include a 2-kilometre driving circuit designed by Tilke Engineering, along with other facilities.

• Also: Porsche Drive Subscription and Rental Program Launches in Montreal
• Also: Porsche Canada to Offer Car and Home Insurance

“The kick-off to this construction project represents the culmination of years of dedication and planning by teams on both sides of the Atlantic,” said Marc Ouayoun, President and CEO, Porsche Cars Canada, Ltd. “More than a circuit, the future Porsche Experience Centre Toronto will represent a unique, exhilarating, and memorable place where visitors can fully immerse themselves in the brand and its products.”

 “Porsche is one of the world’s most iconic and prestigious brands, and we are thrilled that the PEC project will bring thousands of visitors to our city as they seek new, visceral, and memorable experiences, all within minutes of downtown Toronto,” said Dave Ryan, Mayor, City of Pickering.

There will also be a permanent vehicle exhibition a café, and a Porsche shop for participants to visit.

Leipzig, Silverstone, Atlanta, Le Mans, Los Angeles, Shanghai, Franciacorta (Italy) and Tokyo already have their own Porsche Experience Centers. Toronto’s is slated to open in 2024.