2024 Toyota RAV4 Ready to Drive Off Into Sunset

Published on November 27, 2023 in News by Guillaume Rivard

What is it like being the most popular SUV in Canada right now? Not bad at all considering sales were up 32 percent after three quarters in 2023. But with so few changes in store for the upcoming 2024 model year, it’s pretty clear that the end is near.

No, the Toyota RAV4 is not going anywhere. It’s just that the current generation introduced six years ago has no more to offer.

The conventionally powered RAV4 (203 hp, 184 lb-ft of torque) returns for 2024 with the same five trim levels—LE, XLE, XLE Premium, Trail and Limited—each one featuring all-wheel drive as standard equipment. Pricing ranges from $36,581-$48,181 including freight, PDI and dealer fees, representing an increase of $300-400 from 2023.

The only change here is a new Army Green body colour with the option of a Mocha (brown) interior on the adventurous RAV4 Trail.

Photo: Toyota

When it comes to the RAV4 Hybrid (219 hp, 221 lb-ft), eight trim levels are available once again, ranging from $39,391-$49,471. The limited-edition Woodland, which boasts TRD Off-Road wheels, a TRD-tuned suspension and some practical extras, gets black front and rear skid plates, black mirror caps, black door handles and a black back door garnish.

This one can be specified with the new Army Green exterior, too, as the pictures show. Keep in mind that average fuel consumption is slightly increased (6.4 L/100 km) according to Natural Resources Canada.

Photo: Toyota

As for the RAV4 Prime plug-in hybrid that a ton of people are fighting to get their hands on (302 hp, 68 km of pure electric range), the three trim levels now cost $1,000 more despite being totally unchanged for 2024. Blame inflation. The cheapest (and hardest to get) starts at $54,581, while the top-line XSE Technology is priced from $64,811—again including freight, PDI and dealer fees. Customers are entitled to a $5,000 rebate through the federal government’s iZEV program plus provincial incentives where applicable.

A brand new Toyota RAV4 is expected to debut for the 2025 model year. While styling will probably emulate larger Toyota vehicles such as the Grand Highlander, the interior will be thoroughly redesigned with a much more modern human-machine interface. Don’t look for big changes under the hood, though.

Remember, the next-generation 2025 Subaru Forester that premiered earlier this month at the Los Angeles Auto Show will launch next year and later add an optional hybrid system derived from the RAV4. Another popular compact SUV, the Hyundai Tucson, is getting a mid-cycle refresh for 2025.

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