LG Unveils World's Largest Automotive Display at CES 2024
Cars in the future will really put on a show for occupants. At CES 2024 in Las Vegas this week, LG raised the bar with the introduction of the world's largest automotive display, covering a total of 57 inches from pillar to pillar.
The South Korean company was recognized by the Consumer Technology Association (CTA) with an Innovation Award for offering new mobility experiences for passengers.
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Featuring a maximum curvature of 3,500R (or a curvature radius of 3,500mm), the 57-inch P2P LCD provides various driving data, climate controls and other vehicle information at a glance and allows passengers to enjoy various content, such as movies or games. LG also lauded the screen’s exceptional touch responsiveness thanks to its proprietary 'In-Cell Touch' technology.
Another debut at CES 2024 was LG’s 32-inch slidable OLED, the largest sliding panel in the world, which can be extended downward from the ceiling to form a large interior screen. LG said its slim design doesn't require much space even when rolled up.
Completing the trio was a 17-inch foldable OLED allowing rear passengers to enjoy movies on a large screen or even fold their display into a 12.3-inch tablet.
Keep in mind that these new screens, particularly the 57-inch display, are designed for tomorrow’s autonomous vehicles devoid of a traditional steering wheel, making them personalized living spaces.
LG is establishing a two-track production system in response to increasing demand for ultra-large automotive displays above 30 inches. It plans to begin mass production of automotive displays at its Paju plant after 2025.
"Through our robust customer base, unmatched technologies, stable supply and quality, and dedicated Fab operation, we aim to create the world's best automotive display business," said Byeong-koo Kim, Senior Vice President and Head of Auto Business Group at LG Display.
Last year, Cadillac unveiled the fully electric 2025 Escalade IQ with a pillar-to-pillar 55-inch digital interface, which is actually made up of a combination of displays including a 35-inch unit for the driver.