Detroit Auto Show to Go Back to Square One, Return in January 2025
The last time the North American International Auto Show (NAIAS) in Detroit was held in January was back in 2019. But after two years of pandemic-related cancellations and two more years with a downsized, supposedly reimagined show moved to September, the organizers have decided to go back to square one.
There won’t be a 2024 edition of the NAIAS. Instead, the event will return in 2025, more specifically from January 10-20.
In a statement, Detroit Auto Dealers Association executive director Rod Alberts said “a January date absolutely makes the most sense in a constantly changing global automotive landscape” and talked about the need to “continue to reimagine the Detroit Auto Show with keeping an eye on what matters most: getting people excited about cars.”
Obviously, that’s easier said than done. It will all depend on how many automakers show up and how many new vehicles make their debuts—something that plagued the NAIAS in both 2022 and 2023. Once the largest and most prestigious auto show in North America, and possibly on the planet, it’s now just a shell of its former self.
In fact, for 2025, there is no mention yet of a media day with model reveals and other premieres. Uncertainty remains in the auto industry, and several companies prefer to do things their own way. Last September, for instance, Ford chose to unveil the refreshed 2024 F-150 at a standalone event on the eve of the main show.
Moving the NAIAS to summer was supposed to generate a buzz and attract new visitors, including various outdoor activities and exhibits in nicer weather, but the idea didn’t work out.
On the other hand, by returning to its original spot in the calendar, the NAIAS will have to contend with CES in Las Vegas, where cars are featured more prominently than ever due to the growing importance of technology.
January is also when the Montreal Auto Show historically takes place, although for 2025 major changes could be in store as organizers want to modernize the show experience and create more value for visitors and exhibitors alike. That could mean anything from new dates to a new image and venue.