Hyundai, Toyota Show Olympic Spirit, Courage in Uplifting Ads
With the Paris Olympic Games officially kicking off today, two automakers are getting into the action—sort of—by reminding us of their involvement in the world of sports and sharing uplifting commercials that feature not only some of the athletes we’ll see during the next couple of wheels but also those working hard to hopefully get there one day.
As a world Olympic partner, Toyota launched the next chapter of its “Start Your Impossible” global marketing campaign, which showcases remarkable Olympic and Paralympic athletes while shedding light on the heroes behind their success—coaches, teammates, parents, fans and the entire community.
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The Japanese automaker itself is supporting more than 200 Olympic and Paralympic athletes around the planet, such as Canadian runner Marissa Papaconstantinou:
Here’s another commercial featuring various athletes and the people fueling their Olympic journeys:
Meanwhile, Hyundai is using the “It’s OK” campaign to highlight the importance of finding joy and balance in one’s endeavours, even if that means taking a break from playing a particular sport and trying something new.
The ads focus on the challenges and pressures many athletes are facing, from youth sports to Olympic gold. They also put on display Hyundai’s lineup of SUVs including the Tucson, IONIQ 5, Santa Fe and Palisade: