GM’s BrightDrop EV Vans to Be Sold Under Chevrolet Brand
BrightDrop, the General Motors subsidiary that was launched in 2021 to sell electric cargo vans, will be moved under the Chevrolet brand, the automaker has announced.
The smaller BrightDrop Zevo 400 will now be sold as the Chevrolet BrightDrop 400, while the full-size BrightDrop Zevo 600 will be sold as the Chevrolet BrightDrop 600. Their front fascia will be slightly modified including the adoption of a golden bowtie, as the picture up top shows.
- Also: GM Starts BrightDrop Van Production at Canada’s First EV Plant
- Also: GM Announces Second Electric Van to be Built in Ontario
Chevrolet will also add new features for the 2025 model year, more specifically safety technologies such as Intersection Automatic Emergency Braking as well as Front Pedestrian and Bicyclist Braking.
Adding BrightDrop's electric vans to the expanding Chevrolet EV portfolio will improve accessibility and customer service. Several Chevrolet dealers will have the opportunity to sell BrightDrop vans if they meet certain commercial EV requirements. Once certified, those dealerships will be able to service BrightDrop products, thus optimizing uptime for commercial fleet operators.
BrightDrop EVs provide up to an estimated 437 km of combined city/highway range on a full charge, which is more than what the Ford E-Transit, Ram ProMaster EV and Mercedes-Benz eSprinter offer.
“With the addition of BrightDrop to the Chevrolet lineup, we are combining advanced EV technology with the dependability and widespread accessibility that only Chevrolet can offer," Chevrolet VP Scott Bell said. "This move strengthens our EV offerings and reaffirms our role as a leading commercial brand that enables businesses large and small to get work done."
Incidentally, BrightDrop vehicles will continue to be produced at the CAMI Assembly plant in Ingersoll, Ontario.
“GM Canada is proud that our team at CAMI Assembly will now produce BrightDrop commercial EVs under the Chevrolet brand," GM Canada’s new president and managing director Kristian Aquilina said. “This branding evolution is a testament to the potential GM and Chevrolet see for BrightDrop in the electric fleet market, and to CAMI’s production capabilities as Canada’s first large-scale EV manufacturer.”