Audi to Go Back to Old Naming System to Avoid More Confusion
Audi has generated plenty of confusion among shoppers with the gradual rollout of a new nomenclature based on odd numbers for ICE-powered models and even numbers for electric ones. For example, the next-generation A4 sedan was renamed A5 in order to make room for the upcoming all-electric A4.
The German luxury brand has now decided to put a stop to that and go back to the old ways, again using an alphanumeric format that consists of one or more letters and a number.
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Consequently, the letters A and Q will continue to signify the distinction between cars and SUVs/crossovers, while the numbers currently ranging from 1 to 8 will once more refer to a model’s size and position within the lineup.
In other words, all-electric models can share the same combination of letters and numbers with combustion-engine vehicles. Monikers like “e-tron” and “TFSI e” will continue to identify electric and plug-in hybrid technologies.
At the same time, Audi will keep using “Avant” (wagon) and “Sportback” (coupe) when referring to specific body styles.
“This decision is the result of intensive discussions and also follows the wishes of our customers as well as feedback from our international dealers,” said Marco Schubert, Member of the Board of Management for Sales and Marketing at Audi AG. “Our nomenclature now provides all customers worldwide with an intuitive orientation in our portfolio.”
The first model to use the new—well, old—nomenclature will be the conventionally powered Audi A6, the redesign of which is scheduled to be introduced on March 4. It will be sold alongside the fully electric A6 e-tron, which The Car Guide had the opportunity to test drive in sporty S6 e-tron trim last fall. Click on the link to read our full review.