Rivian to Raise Prices by Up to $10,000 in Canada
The declining value of the Canadian dollar, accelerated by Donald Trump’s election in the U.S. and his plans to implement tariffs on any number of imports as part of a full-on trade war, is hurting consumers on this side of the border. Even the wealthy are taking hits.
American electric vehicle maker Rivian, for example, has announced through an email to customers that it will raise prices by up to $10,000 in Canada on February 25.
More details about pricing adjustments across the model lineup will be shared at that time, but Rivian said its decision stems from recent fluctuations in the exchange rate between the U.S. dollar and Canadian dollar. The latter has gone from $0.745 USD in late September of last year to just $0.679 USD at the beginning of this month before getting back to the psychological mark of $0.70 USD this week.
The brand’s only two vehicles are quite expensive already. The R1T pickup currently ranges from $101,900 to $142,900 depending on the powertrain and battery, while the R1S SUV ranges from $109,900 to $150,900.
Naturally, Rivian is encouraging potential buyers to place their orders before February 25, a move that will provide a slight boost in sales during one of the slowest months on the calendar.
What’s more, customers who request a trade-in estimate and order an R1T or R1S no later than March 31 can save as much as $8,600. Eligible models are limited to units featuring the Max battery. Special editions and demos are excluded.
Should Donald Trump go ahead with 25-percent tariffs on products imported from Canada following the 30-day break announced on February 4, assuming Ottawa decides to retaliate with similar tariffs of its own, prices will inevitably increase again—not only at Rivian but also across the entire industry.
As a reminder, the 2025 Rivian R1T and R1S have improved so much the company is calling them second-generation models. Look for more power, longer range, an upgraded heat pump, new aero wheels, revised chassis and suspension, plus a new, in-house developed semi-autonomous driving system called Rivian Autonomy Platform that’s powered by 11 cameras, five radars and AI prediction technology, among other changes.