Toyota Announces $10 Billion Investment in U.S.

Published on November 13, 2025 in News by AFP

Japanese auto giant Toyota said Thursday it will invest $10 billion in the United States, confirming earlier comments from President Donald Trump on a visit to Asia.

Trump created some confusion by saying in October that Toyota CEO Akio Toyoda had told him in Tokyo about the investment plan.

"They are going to spend $10 billion. And build new car plants. And they are going to build them in numerous states," Trump said.

Toyota played down the comments, with finance chief Kenta Kon saying last week that it was "difficult to confirm the accuracy of the $10 billion figure."

But on Thursday Toyota announced an "additional investment" of $10 billion over the next five years. "This will bring the company's total U.S. investment to nearly $60 billion since beginning operations in the US nearly 70 years ago," a statement said.

Photo: Toyota

The announcement coincided with the opening of its first U.S. factory making lithium-ion batteries for electric and hybrid cars.

The North Carolina plant is "Toyota's eleventh manufacturing facility in the U.S., representing an investment of nearly $14 billion and the creation of up to 5,100 new jobs," it said.

In exchange for lowering tariffs to 15 percent from a threatened 25 percent -- 27.5 percent for Japanese cars -- Tokyo agreed in July to invest $550 billion in the U.S. economy.

Photo: Toyota

Japanese automakers are also being pressured by the Trump administration to export vehicles made in their U.S. plants to Japan. Toyota has stated that it is ready to do so if conditions are met.

"Efforts are underway to harmonise Japanese certification standards with those of the United States. If these preparations are successful, we would be willing to consider it," said Hiroyuki Ueda, Toyota's head of public affairs, at the Japan Mobility Show.

Toyota imported about half of the vehicles it sold in the U.S. last year, mostly from Canada and Mexico but also including some 281,000 vehicles made in Japan, Bloomberg News reported.

UPDATE (11/18/2025)--Toyota said it will invest $912 million in five U.S. assembly and component plants to boost its production capacity for vehicles equipped with hybrid powertrains.

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