Hyundai Crater Concept Wants to Play in the Desert… or Mars
What would freedom look like? That’s the question that led to the creation of Hyundai’s latest concept, called Crater, which was unveiled today at the 2025 Los Angeles Auto Show. Designed not too far from there at the manufacturer's California technical center in Irvine, this compact off-road SUV aims to push adventure and exploration to another level.
Clearly, Hyundai does not intend to turn it into a production vehicle, but the company may use it as inspiration to make future XRT models not only more versatile but also more exciting to drive.
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Styled Like a Mars Rover
Almost robotic in appearance, the Crater’s sharp lines and exaggerated fenders are complemented by massive skid plates at both ends and underneath. The body is significantly raised off the ground thanks to a modified suspension and 35-inch all-terrain tires worthy of a Dakar Rally vehicle. The lower bumpers have also been redesigned to maximize approach and departure angles for off-road driving.
The rooftop platform allows for the installation of auxiliary lights and accessories in addition to carrying extra cargo. The cables connecting it to the front fenders, meanwhile, are designed to prevent damage from low-hanging branches on the trails. And check this out: one of the tow hooks doubles as a bottle opener!
Playful Utility
Accessed through wide, opposing doors, the Crater interior is unlike anything else and contrasts sharply with its exterior by emphasizing circular and cylindrical shapes. The dashboard, centre console and seat cushions/headrests are excellent examples of this. Everything has been designed to be robust and practical, yet retains a playful touch—for example the gauge displays, removable Bluetooth speaker or ambient lighting integrated directly into the dashboard.
The cabin is designed to be modular, allowing occupants to adapt it to their needs and cargo. Materials and textures are durable and easy to clean, so dirty gear and wet clothing are not a problem. As for the seats, Hyundai describes them as comfortable and ergonomic, offering generous support for the various daring maneuvers the Crater is capable of. The team also included a compass, altimeter, first-aid kit and fire extinguisher, just in case.
What About Capability?
In terms of performance, the Crater is equipped with front and rear locking differentials as well as braking and traction management systems. Driving modes (Snow, Sand, Mud, Auto) can be activated via buttons on the steering wheel. A fifth mode (XRT) is also available. For towing, a trailer brake controller is included.
Hyundai made no mention of the powertrain, but no tailpipes can be seen, so draw your own conclusions. Would the Crater be more of a Ford Bronco or Jeep Recon fighter? Consider us intrigued.