Chrysler Canada to Introduce Mopar ? Challenger

Company Continues to Leverage, Grow Mopar Brand

•            Mopar ’10 will be available starting in late August
•            Special-edition cars to be built for Canada
•            Limited Production package  includes over $9,000 of Mopar Accessories for $5,995 MSRP

For the first time in its history, Chrysler Group LLC will launch a special-edition Mopar version of one of its vehicles.  The Mopar ’10, a Mopar 2010 Dodge Challenger, arrives in Canadian Chrysler, Jeep, Dodge, Ram retailers late next month.

“Our Mopar ’10 Challenger is a collaboration of two iconic brands with tremendous heritage,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC.  “Dodge put the heart into this Challenger and Mopar added the soul.  The result is a unique, special-edition car that only we can offer.”

The Canadian Manufacturer’s Suggested Retail Price (MSRP) for Mopar ’10 is $41,390 for an automatic transmission and $43,390 for a 6-speed manual transmission.  Both prices exclude $1,400 for destination.  This very limited production vehicle includes over $9,000 in Mopar Accessories for $5,995 MSRP.

“Mopar ’10 has a wicked, sinister appearance that will turn heads.” said Ralph Gilles, President and CEO of Dodge, Chrysler Group LLC.  “The Mopar brand resonates with hard-core enthusiasts, and this car will too.”

Dodge and Mopar collaborated to create Mopar ’10, a “Mopar modified” 2010 Dodge Challenger R/T.  Under-the-hood features include the legendary 5.7-litre HEMI V8 engine, a hood-venting system, a cold-air intake, a front strut-tower brace with shock caps, and a unique engine cover.  Under the decklid is a rear strut-tower brace that stiffens the chassis and improves handling characteristics of the car.

Mopar ’10 will be available in Brilliant Black with a choice of three accent colours: Mopar Blue, Red or Silver.  Accent colours will appear on side stripes as well as in the stitching on the steering wheel and seats.  Exterior features include 20-inch forged heritage gloss-black wheels, black-chromed grille surround, and a functional, vented T/A-style hood with vintage hood pins.  Mopar logos and graphics are prominent on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door.  A special Mopar ’10 car cover also comes with the vehicle
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Interior features include Katzkin leather seating, heated front seats, Sirius Satellite Radio with 276 watt amp and 6 Boston Acoustics Speakers, custom leather-wrapped steering wheel with baseball-style stitching, Mopar shift handles (T-handle for automatics, Pistol Grip for manuals), a serialized dash plaque with Mopar ’10 logo and Mopar branding throughout.

Every customer who purchases a Mopar ’10 will receive a special owner kit that includes a certificate with the vehicle identification number (VIN), date of build completion, and build number.  The kit also includes a limited-edition sketch of the vehicle signed by Chrysler Group design chief Mark Trostle, a book that highlights the special vehicle build, and Mopar ’10 merchandise.

Mopar has introduced numerous industry-first features including:

•            Vehicle-information apps: first to introduce the industry’s first smartphone vehicle-information application, a new channel of   communication with consumers
•            Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format