First 500 Special Edition Fiat 500s Sell Out in 12 Hours

Chrysler Canada announced today that the Fiat 500 Prima Edizione models which became available to the public this morning at one minute after midnight were completely sold out in 12 hours. Five hundred of these limited edition vehicles were offered for sale, each with a unique numbered badge. Canadians secured one of these vehicles with a $500 deposit.

"I don't think Game Seven of the Stanley Cup Finals between the Leafs and the Canadiens would sell out this fast," said Reid Bigland, President and CEO of Chrysler Canada. "Frankly, this just underscores the interest Canadians have in a youthful, stylish and highly fuel-efficient car. The 2008 European car of the year, the Fiat 500, is just that."

The Fiat 500 Prima Edizione is exclusively available in three colours: Bianco (White), Rosso (Red) and Grigio (Gray). Two equipment levels are offered, and the vehicle features the state-of-the-art 1.4-litre MultiAir® engine coupled with a manual five-speed transmission.

Production of the Fiat 500 starts in December and the vehicle will begin to arrive at Canadian Fiat dealerships in early 2011. Consumers who were not able to reserve a Prima Edizione can sign up to become a "Fiat Follower" at www.fiatcanada.com. Followers receive regular news and updates about the Fiat 500, including where to find a dealer in their area.