Top 10 SUVs That Failed Published on February 23, 2018 in Top 10 by Michel Deslauriers Photo: Lincoln Motor Company 4- Lincoln AviatorWhen the Navigator hit the market, it quickly gained a strong following and proved to be a profitable model for the Lincoln brand. Launching a smaller, more affordable SUV with styling very similar to the Navigator’s seemed like a no-brainer, but the Aviator gathered dust in showrooms. It was sold from 2003 to 2005.