2023 SEMA Show Tuners Having Fun Once Again Published on November 3, 2023 in SEMA by Guillaume Rivard Photo: Urban Automotive Urban Automotive specializes in luxury car tuning and is especially fond of British vehicles. Two of its latest creations were on display at the SEMA Show including this sinister-looking Range Rover based on the new generation of JLR’s iconic SUV. How about those 24-inch wheels?