Fiat Unveils Five Panda-Inspired Concepts, Colour Us Intrigued Published on February 26, 2024 in Geneva by Guillaume Rivard Photo: Fiat Pick-up Fiat is the market leader in South America and the Strada pick-up is the best-selling vehicle on the Brazilian market. This new concept blends the body style of a pick-up with the functionality of an LCV and the comfort of a SUV in a size that is suitable to urban environments.