Hyundai Equus 
With the Equus, Hyundai is launching an attack on the luxury car market, targeting no less than such heavyweights as the Audi A8, Lexus LS and Mercedes-Benz S-Class! To give itself a fighting chance, Hyundai is offering an unbeatable level of equipment for the price, a very powerful engine (429-hp 5.0L V8) and superior soundproofing. For 2014, the noble Korean is undergoing a few style modifications. It comes in two versions: Signature and Ultimate.
Pros
- Very powerful engine
- High-end finishings for a Korean car
- Comfort guaranteed
- Good road handling
- Unrivalled equipment/price value
Cons
- Vehicle lacks personality
- Steering too assisted
- Maintenance costs are quite high
- Lack of prestige
- Changes are unnoticeable
