Polestar global launch event (00:44)

"Our relentless focus on details, always putting our product first, is grounded in a design philosophy where state of the art engineering is the foundation of everything we do. We don’t settle for average. We don’t search for middle ground. Our cars are not built to fit into pre-defined segments or to fit a certain target group. When we launch our new car on the 17th October we reveal a car that we would want to drive ourselves. Because when you build something for yourself, only the best is good enough."