Cadillac To Update Logo
Cadillac is planning to modernize its logo according to a report from Automotive News. The report states that the wreath part of the iconic symbol may be on the chopping block as the brand aims to attract younger buyers. Dropping the wreath could also make installation of the logo easier on vehicles.
The current logo dates back to 1999 but over the last 111 years it has been altered 40 times. It’s expected that the new logo will be revealed at the Pebble Beach Concours d'élégance in August and make its way onto vehicles by 2015.