Mitsubishi to Stop Sales in Europe, Remains Committed to Canada
Mitsubishi today announced it would be “freezing the introduction of new products” in Europe effective immediately and putting a stop to new-car sales on that continent at the end of the current lineup’s life cycle. Aftersales will continue, though.
This decision is part of a broader reorganization of the Renault-Nissan-Mitsubishi alliance detailed a little while ago.
- Also: Next-gen Mitsubishi Outlander Coming in Spring of 2021
- Also: The Beginning of the End for Mitsubishi in America?
The small Japanese automaker, which anticipates a second straight fiscal year in the red including its biggest loss in at least 18 years ($1.77 billion), will now focus on its largest market—Southeast Asia—while attempting to cut 20 percent of fixed costs in two years.
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Over here, the picture is somewhat rosier than in Europe—at least in the short term. The Car Guide contacted Mitsubishi Canada and got this response:
“As we announced last week, our entire showroom will transform. This is an exciting time for Mitsubishi and Mitsubishi dealerships in Canada,” said Michelle Lee-Gracey, head of public relations. “Our future is bright and we look forward to introducing our customers to all-new or substantially refreshed product.”
She was referring to the 2021 Outlander PHEV, which will receive a completely new powertrain with greater horsepower and more all-electric range (the exact numbers will be specified later), and the next generation of the conventional Outlander, due to go on sale next spring as a 2022 model. It will be bigger, more stylish and more technologically advanced, while also being the quietest and best-equipped Mitsubishi ever sold in Canada, apparently.
Moreover, the smaller Eclipse Cross will be completely revised for 2022. Expect a more modern yet less funky exterior along with a revamped cockpit featuring a new infotainment system.
And then there’s the 2021 Mirage, which was introduced a few months ago with extensive cosmetic tweaks and promises to remain Canada’s most fuel-efficient non-hybrid vehicle.
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