Production of Ford Maverick Small Pickup Quietly Begins in Mexico

A year ago this week, Ford showed its top U.S. dealers a new pickup model that’s smaller than the Ranger (pictured above and below). There have been multiple reports about it ever since, and now it appears production has already started.

CNBC claims the new truck was recently disclosed to investors in the automaker’s monthly production data as a “C-Pick Up.” It is rumoured to adopt the “Maverick” moniker when it goes on sale.

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Only 21 units were assembled in February, according to the latest report—probably early prototype models for testing.

The assembly plant is located in Hermosillo, Mexico, and it’s the same one where spy photos of the future pickup were caught and leaked online at the beginning of the year.

Hermosillo is also the home of the Bronco Sport, which is no coincidence as the two vehicles are likely to share the same platform and powertrains.

Based on what we know, Ford anticipates to sell 100,000 units globally, most of them in South America where smaller pickups are historically quite popular, but also in the U.S. and Canada. We’ve been hearing about a base price under $20,000 USD, which would mean around $26,000-$28,000 on this side of the border.

It’s hard to predict how much success the model will enjoy here, especially if it comes in just a single configuration (four-door cab), but the fact that the Ranger and F-150 are getting pretty expensive these days will certainly help. Then again, it’s too early to speculate about power, payload and towing capacity.

Look for the Ford Maverick to make its debut later this year as a 2022 model.