What Are Used Car Buyers Looking For?

What does the used vehicle market look like these days? What are the intentions, needs and preferences of the consumers? To get answers to these questions, it might be useful to analyze the search results and pages viewed by the users of popular used car listing sites.

And that’s precisely what we’re about to do here, using Otogo’s data as a reference.

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First, SUVs are unsurprisingly the vehicles that are the most sought after. Sedans come second, now ranking before pickups, to our amazement. Hatchbacks and sports models attract a lesser amount of consumers, and coupés and convertibles come last.

A majority of people are looking for used vehicles aged between three and four years old. For others, like-new models (one or two years of use) are more appealing than vehicles aged five years or more. Lower mileage, a better condition and a still valid manufacturer’s warranty are likely to explain this.

Speaking of mileage, the most clicked-on vehicles have between 30,000 and 50,000 km on the meter. There is also a good proportion of searches for vehicles between 50,000 and 100,000 km, but over that threshold, a clear drop can be observed.

As for the price, the increased value of used vehicles has forced many to question their budget.  According to the stats, models listed at $20,000 and less are the most in demand right now. Otherwise, there is still a decent amount of interest for vehicles under $50,000.

Lastly, here are two lists of the 10 most popular brands and models on Otogo.ca:

Brands

1. Toyota
2. Ford
3. Honda
4. Hyundai
5. Kia
6. Mazda
7. Chevrolet
8. Nissan
9. Volkswagen
10. Subaru

Models

1. Ford F-150
2. Honda Civic
3. Toyota RAV4
4. Ram 1500
5. Mazda3
6. Hyundai Elantra
7. Toyota Corolla
8. Jeep Wrangler
9. Honda CR-V
10. Kia Sorento