Stellantis to Revive Iconic SRT Performance Division
SRT is back! Stellantis has announced the return of its iconic performance division under the leadership of Tim Kuniskis, CEO of Ram and newly appointed as head of American brands and North America marketing and retail strategy.
The move aims to unify high-performance engineering across Chrysler, Dodge, Jeep and Ram under a single, dedicated identity.
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The newly reestablished Street and Racing Technology (SRT) division “will deliver vehicles that push the boundaries of power, aerodynamics, handling and technology, on both the street and the track,” the automaker said in a statement.
“We’re getting the band back together,” Kuniskis said. “SRT is another box we needed to check as we head into a product launch cadence enabling more performance than we’ve ever seen before. We’re working with our product development and technology organization to select the best engineers in powertrain and vehicle dynamics to build a team worthy of the SRT name.”
SRT will oversee Direct Connection and North American motorsports initiatives under Chrysler, Dodge, Jeep and Ram, including participation in the NHRA and Ram’s recently announced plans to return to the NASCAR Truck Series in 2026.
As head of American brands and North America marketing and retail strategy, Kuniskis will report to new Stellantis CEO Antonio Filosa. He will work across the brand portfolio to further build and enhance the connections customers have with the company’s products, marketing efforts and dealer network in the region.