Polestar: A New Business Model
Polestar - A new business model. Jonathan Goodman, COO of Polestar explains that the brand intends to become a digital car company and bring their cars to market using an all-inclusive subscription-based service. Accordingly, the customer will not buy or lease a Polestar, but will pay a monthly fee for two or three years to use the vehicle. This fee is described as all-inclusive meaning that will also cover maintenance and repairs, as well as insurance and access to on-demand services.