Land Rover Debuts ''See-Through'' Virtual Imaging in Discovery Vision Concept

Advanced technology is being developed at Land Rover to create a digital view of the terrain ahead by making the front of the car ‘virtually’ invisible.

Cameras located at the front of the vehicle capture data and are used to feed a Heads-Up Display across the bottom of the windshield, effectively creating a ‘see-through’ view of the terrain through the hood and engine bay, breaking new ground in visual driver assistance. The technology, named “Transparent Hood” by Land Rover, shows how the company continues to innovate with new features.

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Off-road technology

The technology enables a driver climbing a steep incline or negotiating turns in a confined space to see a virtual view of both the terrain in front of the car and the angle and position of the front wheels. 

Dr. Wolfgang Epple, Director of Research and Technology for Jaguar Land Rover said, “As our vehicles become more capable and offer increasing autonomy off-road, we will ensure the driver has the confidence to progress over any terrain. We are developing new technologies including the Transparent Hood to give drivers an augmented view of reality to help them tackle anything from the toughest off-road route to the tight confines of urban parking.”

Showcasing Jaguar Land Rover’s advanced research projects; the Discovery Vision Concept car is a design and technology showcase which will be unveiled at the New York International Auto Show on April 16, 2014. The concept demonstrates a Land Rover design vision for a future family of premium SUVs built on key principles of emotive design, unrivalled capability and ultimate versatility. From the city to the sand dunes, this new driver-assisting technology will offer improved visibility and a more enjoyable driving experience.