Kia Unveils New Logo and Slogan to Mark New Start

Following Volkswagen and Nissan, it’s now Kia’s turn to adopt a new logo. Why? The Korean automaker is on the verge of a bold transformation and needs to project a more modern image.

“The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry—and become an icon for change and innovation—by revamping nearly all facets of its business,” the press release says.

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Instead of picking some kind of symbol, Kia simply added a stylish twist to its alphabetical logo. The letters are now sleeker and tilted to the right as if to express a move forward, toward the future. In fact, Kia is also replacing its international brand slogan “Power to Surprise” with “Movement that Inspires.”

The new logo was unveiled during a spectacular pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized display to celebrate Kia’s new beginning. This set a new Guinness World Record for ‘Most unmanned aerial vehicles launching fireworks simultaneously.’

This comes after the announcement of Kia’s ‘Plan S’ long-term business strategy in 2020. The company aims to take a leading position in the global car market by introducing new, long-range electric vehicles and a wide variety of new mobility services. The logo was actually previewed by the Imagine by Kia crossover concept at the 2019 Geneva Auto Show. A production model will debut later in 2021.

Kia promises to give more details about its new strategy during a digital showcase on January 14. We expect further unveilings to take place then, so don’t miss it.