GM Wants a Fight With Google Maps

Most automakers are struggling to design infotainment systems that are as attractive and user-friendly as those offered by tech giants Apple (CarPlay) and Google (Android Auto). General Motors, to be fair, is doing a nice job.

However, since many drivers also prefer to use third-party services like Google Maps on their smartphone than paying extra to have a navigation system embedded in their vehicle, GM has teamed up with Mapbox to launch Maps+.

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This new cloud-based app is aimed at current owners of 2018 and newer Chevrolet, Buick, GMC and Cadillac models that previously did not have navigation built in.

“We know customers want an easy and convenient in-vehicle experience that improves over time,” said Santiago Chamorro, GM vice president of Global Connected Services. “We listened to customer feedback and developed a product that works seamlessly with our current infotainment systems and provides a highly personalized experience that will iterate throughout the lifetime of the vehicle.”

Maps+ is expected to begin its rollout later this spring as part of select OnStar Connected Services plans, which start at $14.99 a month, leveraging the over-the-air update capabilities of GM’s growing fleet of connected vehicles.

A single-box search offers access to points of interest, shops, restaurants, parking and more. Other features include embedded speed limit alerts and low fuel recognition to route drivers to a nearby station.

Beyond navigation, Maps+ will also integrate with other popular apps, including music streaming services like Spotify or voice assistants like Amazon Alexa, which will appear as individual widgets superimposed over the map.

GM and Mapbox will continue to enhance Maps+, developing new features and improvements over time based on feedback and metrics.