Honda Prologue: A First Look at Honda’s Upcoming Electric SUV
Imagined by the Honda Design Studio in Los Angeles in collaboration with a Honda design team in Japan, the production model will hit the market in 2024.
The press release, curiously, mentions “a strong hint of the well-received Honda e in the front fascia,” but that couldn’t be farther from the truth. There’s a long wheelbase, short overhangs and “a strong stance outfitted with a capable tire.” The new SUV is also described as “adventure-ready” with a “neo-rugged look.”
What’s more, Honda says its design team focused on aerodynamics, fine-tuning the body with a simple surface direction and fewer lines to improve range and reduce cabin noise.
“The Prologue is Honda’s first electric vehicle in Canada and is the result of a strategic North American plan announced two years ago that includes a collaboration with GM to produce EVs in a more efficient manner,” said Steve Hui, Vice President, Honda Canada. “The Prologue signifies our transition to electrification, with more Honda engineered and manufactured EVs in North America coming in 2026. Our Canadian dealers are excited to see it come to their showrooms.”
Remember, the Prologue will be developed and built with the help of GM (using the Ultium platform from the latter) and joined by an Acura-branded cousin. Two years after their launch, Honda will begin production and sales of unique models based on the new Honda e:Architecture. Then, in 2027, Honda will once again team up with GM to produce and sell a new series of affordable EVs.
Based on these three phases, the Honda brand plans to sell around 500,000 EVs in North America by 2030.
In the meantime, expect to see Honda dealerships with a new signature, a “modular and flexible space reflecting changes in the way customers shop for and purchase vehicles,” as well as lower inventory on-site.
Naturally, charging stations will be installed at dealerships, and special tools and equipment will be added to service Honda electric vehicles, all with the support and guidance of the automaker.