2021 Ford Bronco Pricing Announced, See How Much It Costs

Published on July 15, 2020 in News by Dominic Boucher

The freshly unveiled 2021 Ford Bronco is generating a ton of attention among enthusiasts and potential customers. Largely inspired by the original Bronco from 1966, the new generation is a hardcore four-wheeler geared to battle the iconic Jeep Wrangler

While the Bronco won’t go on sale until next spring, you can already order a copy with a $100 deposit on the Ford Canada website. And today the company released pricing details for each trim level.


The entry-level Ford Bronco starts at $40,499. It features a black grille with black “Bronco” lettering, plus 16-inch polished steel wheels in a silver finish.

Off-road capability is governed by a four-wheel-drive system and exclusive Terrain Management System with five G.O.A.T. modes (Goes Over Any type of Terrain).

Big Bend

Next up is the Bronco Big Bend priced at $41,999. This one sports a Carbonized Grey grille with white “Bronco” lettering. The standard 17-inch aluminum wheels are finished in that same shade of grey.

Drivers have a selection of six G.O.A.T. modes.

Black Diamond

One step higher, you’ll find the Bronco Black Diamond at $46,499. As the name suggests, this model features a black grille with white “Bronco” lettering. It rides on 17-inch gloss black steel wheels.

More importantly, there are steel bumpers and skid plates along with roof rails and seven G.O.A.T modes.

Outer Banks

Starting at $46,999, the Bronco Outer Banks wears a black grille with white “Bronco” lettering. The fender flares are painted to match the body colour, powder-coated tubular side steps come standard and the alloy wheels measure 18 inches.

Essentially a Black Diamond with a bit more luxury in the mix, this model offers six G.O.A.T. modes.


Just like the Big Bend, the Bronco Badlands ($52,994) sports a Carbonized Grey grille with white “Bronco” lettering. There are roof rails, additional skid plates and 17-inch machine-finished alloy wheels with 33-inch all-terrain tires.

Drivers have access to all seven G.O.A.T. modes.


Finally, the most extreme Bronco is called Wildtrack and it starts at $58,494. Other than a black grille with white “Bronco” lettering, you’ll get 17-inch beadlock wheels with a gloss black finish, plus seven G.O.A.T. modes.

Watch the 2021 Ford Bronco in action

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