Photo: Antoine Joubert
Ford Maverick
Previously used for a compact car in the 1970s and the first-gen Escape sold in Europe in the early 2000s, the Maverick name returned for 2022 with a segment-busting truck. “Maverick challenges the status quo and the stereotypes of what a pickup truck can be,” said Todd Eckert, Ford truck group marketing manager. “We believe it will be compelling to a lot of people who never before considered a truck.”