GM Unveils Ultra-powerful Battery to Rival Tesla

Published on March 5, 2020 in News by The Car Guide

Warren, Michigan--General Motors is gathering hundreds of employees, dealers, investors, analysts, media and policymakers to share details of its strategy to grow the company’s electric vehicle (EV) sales quickly, efficiently and profitably.

“Our team accepted the challenge to transform product development at GM and position our company for an all-electric future,” said Mary Barra, GM chairman and CEO. “What we have done is build a multi-brand, multi-segment EV strategy with economies of scale that rival our full-size truck business with much less complexity and even more flexibility.”

The heart of GM’s strategy is a modular propulsion system and a highly flexible, third-generation global EV platform powered by proprietary Ultium batteries. They will allow the company to compete for nearly every customer in the market today, whether they are looking for affordable transportation, a luxury experience, work trucks or a high-performance machine.

“Thousands of GM scientists, engineers and designers are working to execute an historic reinvention of the company,” said GM President Mark Reuss. “They are on the cusp of delivering a profitable EV business that can satisfy millions of customers.”

Ultium Batteries and Propulsion System Highlights

Photo: Steve Fecht - Genreal Motors

GM’s flexible, modular approach to EV development will drive significant economies of scale and create new revenue opportunities, including: 

The first generation of GM’s future EV program will be profitable. The initial programs will pave the way for further accretive growth. GM’s technology can be scaled to meet customer demand much higher than the more than 1 million global sales the company expects mid-decade.

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