Top 10 Most Popular Car Colours in North America

Published on August 14, 2020 in Top 10 by Guillaume Rivard

Every year, German company BASF publishes its Color Report for Automotive OEM Coatings. Unsurprisingly, white remains number one with a global take rate of 39 percent.

It’s the same story in North America. In fact, white, black, silver and grey represent 77 percent of the market. That makes a lot of trucks and SUVs that all look alike.

Here is a top 10 list of the most popular car colours in North America…

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