5 Cheaper Alternative to the New 2021 Ford Bronco Published on September 11, 2020 in Galleries by Guillaume Rivard Photo: FCA Jeep WranglerNaturally, we start with the Bronco’s most direct rival, the legendary Jeep Wrangler. Both are available with two or four doors and those can be removed along with the roof. In addition to three excellent 4WD systems, you can choose among a 285-horsepower V6, a 270-horsepower turbo-four and an EcoDiesel V6 that puts out 260 horsepower and 442 pound-feet of torque. A brand new Wrangler starts at $35,695 (versus $40,499 for the Bronco). A slightly used model with more features also deserves consideration.